This cleaning lotion does double duty to remove both oil based and water based dirt. It is formulated with a moisturizing ingredient to give a moist feel. Apply the lotion to the shoe with a cloth, do not put it directly on the shoes. We also give the leather surface a few minutes to dry and absord the moisturizer before applying the cream or polish. (in the bottle the liquid is clear, shake before using and the product blends to become white and ready for use). A very small amount of the product goes a long way.